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Overview
Introduction
Gentle Touch Healing is a group of people who consider themselves to be spiritual healers of the highest standard. They work together under the leadership of Ray Wilson, the founder of the group.
The group objective is to provide healing to all who need it free of charge. Gentle Touch Healing aims to provide this service in an environmentally friendly, purpose
built healing centre.
Executive Summary
For the purposes of this business plan it is assumed that the Healing Centre has already achieved location and funding. (See Appendix 1 Project Plan).
The objective of this business plan is to show the continuing sustainability of a purpose built healing centre. The plan shows the skills and strengths of the company
involved. Through analysis of cash flow and profit forecasts and comparisons of
existing similar systems, the plan gives an evaluation of the potential profit of the
project and thereby its continuing sustainability.
From early childhood Ray Wilson realised he had some special gifts. In adulthood he began to recognise the nature of these gifts and to develop them. He realised he was
a healer.
In 1992 he became a probationary member of the National Federation of Spiritual
Healers (NFSH) and a full healer member in 1994. Subsequently he became
Chairman of the local NFHS healing centres for Dunstable and Luton. In 1997 he
became a mentor to many local probationary healers, which he continues to this day.
In 1996/7 Ray was very much in demand as a healer and wanted to dedicate his life to
healing. He wished to continue to give healing without any charge. His ultimate goal
was a purpose built healing centre where people could come for healing free of
charge any day.
He brought together a group of like-minded people who decided their initial step
would be to look for a way of funding the healing. This evolved into developing a
range of self-healing tools. The aim was to sell these tools to the public so that they
would be helped to heal themselves and at the same time, bring in revenue.
Gentle Touch Healing Limited
To further the objective of healing the public, Gentle Touch Healing Limited was set-up in October 1998. After four years of having stands at many national exhibitions they now function by sales through its web site (See Appendix 3 www.gentletouch.co.uk) and at appropriate local shows and exhibitions. The objective was changed to “raise funds for the use of Gentle Touch Healing Associates when the charity was formed”.
Charitable Status
In September 2004 Gentle Touch Healing Associates was setup and achieved charitable status. (See Appendix 4 Registration document Charity Commission). This was the result of an exhaustive exercise into every area of GTH’s work and practice. The satisfying end result is an organisation with clear objectives, continued monitoring of standards linked with an ongoing personal development programme. This company sets out its objectives in its Memorandum and Articles of Association. (See Appendix 2 Memorandum and Articles of Association).
The Objective
Ray Wilson and Gentle Touch Healing Associates continue to subscribe to their
original objective:
"All people who are in need of healing should receive healing free of charge".
Developing the Objective
Gentle Touch Healingis convinced that healing would be best delivered in an environmentally
sound and purpose built building.
In order to fund the free healing in this type of building Gentle Touch Healing has
developed an unique plan. This plan allows for profit generation from a variety of
sources. Each of these sources has been researched and shown to be both in
demand in every market place and also to be conducive to a healing environment.
The Building
The proposed building has been designed Ray Wilson with the help from Jon Allen. Jon Allen is a renowned
architect specialising in community buildings, which are designed specifically to coexist
in their environments. Amongst his many testimonials he is proud to have
worked for a number of years for HRH Prince Charles’s Foundation. See Appendix 1.
The building complex has been designed with a footprint of 6 hectares. The building
itself is a hexagonal pyramid around a central atrium. It comprises 7 healing rooms, 5
therapist rooms, a seminar room, a library, a quiet room, children’s room, lavatories
and a small amount of storage. There is also allocated space for a shop and a café.
Externally it is planned to have various gardens designed to attract a paying public.
Herb and sensory gardens, in the initial planning, together with fruit and vegetable
gardens and the necessary car parking, will be income generators. The fruit and
vegetable gardens will be suppliers to the café, and suppliers to the public for further
income generation.
The Business Model
Introduction
This business model has been constructed using researched information current at
this time. The model has been designed to be in empathy with Gentle Touch Healing
objectives and to produce a sustainable, profitable business. The profits of the
business will be used in accordance with the M&A’s of the charity. GTH recognise
that without a profitable business model their objectives will not be possible to meet.
Revenue Generating Partnerships
It is envisaged that the Healing Centre will operate with a variety of revenue
generating partnerships. These partners will be those already engaged in areas of
complementary health and those with experience of business within a multi-faceted
organisation. These partnerships will be with accredited people and companies
already known for their skills and ethical standards. These can be divided into two
groups. These groups are, therapists and sale professionals.
Therapists
The public is already aware of the variety of therapies which are available from a
variety of sources. GTH intends to offer a wide selection of these therapies. Amongst
them will be aromatherapy, acupuncture, shiatsu, Indian head massage, reflexology,
and hypnotherapy.
Sales Professionals
The business plan includes revenue from several commercial areas which are now
pre-requisites of any public attraction. The gardens surrounding the Healing Centre
will be a free attraction. The particular design of each garden will engender a sense
of balance and good health. Free parking and seating will encourage the public to
visit regularly. Access to the shop, café and garden produce stall will be available
seven days a week.
Shop
The shop will sell health related goods and energising tools. For example, organic
local honey, local lavender perfume, and soap, books related to healing therapies
and associated themes. The organisation and management of the shop will be a joint
operation with the café.
Café
Initially the café will supply tea, coffee, cold drinks and light refreshments. For
example, cakes, scones, sandwiches, soup, jacket potatoes and toasted items. The
business model has allowed for a small salary for a manager of this enterprise.
However, it is hoped that from its inception the Healing Centre will enjoy the benefit
of a large voluntary workforce.
Fruit and Vegetable Stall
As part of the balances approach to living the Healing Centre will grow fruit and
vegetables for use in the café and for sale to the general public.
Research and Statistics
The business model has been based on numbers drawn from several sources. All
the numbers which have been used have been researched and are accurate and
local to Bedfordshire. The visitor attraction survey 2005 (East of England) (See
Appendix 5 East of England visitor survey) shows that overall there is a large
increase in visitors numbers from 2004 to 2005. Using this information we have taken
a prudent view and used 100 visitors per day as the basis of the calculation. This
produces a total annual visitor number of 36400. This number compares with the
annual visitors to Cambridge Art Gallery 66175, Paradise Wild Life Park 223857 and
Norfolk Lavender Garden 150000. These figures are quoted to illustrate both the
viability of the project as a visitor attraction and the level of prudence we have used.
List of Revenue Areas (Appendix 6).
This document shows the six areas of expected income.
1. Shop Sales.
The number of 100 visits per day is based on the premise that 55% of the patients
visiting the Healing Centre will be accompanied by a friend or family member,
(information based on current observation at existing healing sessions). This
increases the visitor numbers to 82 per day. The additional 18 visits will be generated
by clients visiting the therapy and seminar rooms. The sales spend has been based
on 25% of visitors actually spending. Spend per head has been calculated at an
average of £3,50. These figures have been calculated from research in local
attraction shops (See Appendix 7 Local attraction shop research) and are at the
lowest level of expectation.
2. Café Sales
The calculation of the figures for the café sales have been based on research and
have used the same standard as for the shop sales. (See Appendix 7 Local attraction
shop research).
3. Vegetable/Fruit sales
The current demand for organically produce vegetables and fruit is growing very
quickly. The Healing Centre plan incorporates a vegetable and fruit garden to be
established as part of the first phase of the development. The number of sales shown
in the plan is a very conservative estimate of this commercial area.
4. Therapy Room Rental Sales
It is planned to offer the therapy rooms in three sessions per day, morning, afternoon
and evening. This is designed to accommodate a large variety of therapies at an
affordable rental for the therapists. This will generate a daily income of £45.00 per
room. This rental has been compared with local rental property (See Appendix 8).
Therapy room rental cost) and it has been found to be very competitive. GTH believe
that by providing flexible working hours and an affordable rental there will be a large
demand.
5. Seminar Room Rental Sales
Seminar room rental income will be the same session based structure as for the
therapy rooms. Gentle Touch Healing wants to encourage full use of all its facilities.
GTH believes that a flexible, session based, hiring structure for its seminar room, will
widen its appeal to both local business and charitable and community organisations.
6. Patient Donations.
At each healing session held by Gentle Touch patients donate certain sums of
money. This is a regular occurrence. The donations have been averaged over the
number of weeks healing sessions and over the last three years.
These figures are based on the current numbers of patients being seen by GTH in its
different locations and the current level of donations. (See Appendix 9 Current Rate
Patient donations).
Summary Revenue Generation Partnerships
The total revenue expected from each commercial area within the healing centre is
shown in the projected profit and loss statement (See Appendix 11 Profit and Loss).
The numbers are the outcome of the calculations based on the research previously
explained.
Expenditure (See Appendix 11 Projected Profit and Loss)
The costs of running the Healing Centre have been based on buildings with a similar
sized footprint. All the costs have been carefully considered and are based on current
costs in other organisations.
1. Council Tax
The charitable status of Gentle Touch Healing eliminates any requirement to payCouncil Tax. However £5000 has been incorporated into the model in case of any
initial dispute with the local authority.
2. Salaries & NI
The £54900 for salaries and NI, has been based on the payment of three members
of staff.
Site administrator/receptionist
Shop and café manager
Grounds and garden manager.
These salaries are based on the number of hours it is envisaged will be necessary in
the initial months of the first year. Adjustments to hours worked will be necessary
according to visitor numbers.
3. HLPW
The Healing Centre will be an eco building with underground sensors and solar
panels generating all the required heat, light and power. It is hoped that sufficient
energy will be generated to sell the surplus to the National Grid. £2500 has been
used as a sum for water only and no allowance has been made for the financial
contributions from the National Grid.
4. Cleaning.
£22000 This sum has been based at the top end of current local costs.
5. Marketing
£10000 This sum will be spent on PR in the first three months up to the Centre’s
opening and the first three months of operation. See Appendix 10 Marketing Plan).
Summary
The business model has been written using current research to produce numbers
which are as accurate as it is possible to project. In both revenue and expenditure a
prudent view has been taken. This has resulted in fewer patients, few sales and less
revenue than might been otherwise projected. The results of this policy can be seen
in the projected cash flow statement (See Appendix 12 Project Cash Flow
statement).
Conclusion
Gentle Touch Healing’s objective is to provide healing to all those in need free of
charge. The aim is to provide this service in an environmentally friendly, purpose built
healing centre. This document has reviewed all the possible income generating areas
and all the possible areas of expenditure. The outcome of the calculations is shown
in the profit and loss statement (See Appendix 11) with a profit at the end of year
one. Thus this project is sustainable. This document has shown that it is possible to
achieve the objective of providing healing free of charge to all in need, in a purpose built, environment friendly Healing Centre.
Projected Profit & Loss statement from Appendix as follows:
Projected Profit & Loss statement |
Year 1 |
|
Revenue |
|
|
|
| |
|
Sales Revenue |
|
|
Shop Sales |
30625 |
|
Café Sales |
39375 |
|
Garden Produce Sales |
5000 |
|
Total Sales Revenue |
75000 |
|
|
|
|
Cost of Sales |
|
|
Shop |
|
15315 |
Café |
|
19687 |
Garden Produce |
|
1500 |
Total Cost of Sales |
|
36502 |
|
|
|
Sales Revenue less cost of Sales |
38498 |
|
|
|
|
Rental Revenue |
|
|
Therapy Rooms |
47250 |
|
Seminar Room |
9450 |
|
Total Rental Revenue |
56700 |
|
|
|
|
Patient donations |
50000 |
|
Total Revenue (Gross) |
181700 |
|
Total Revenue (Net) |
145198 |
|
|
|
|
Expenditure |
|
|
Salaries & NI |
|
54900 |
Council Tax |
|
5000 |
H L P W |
|
2500 |
Accountancy |
|
1000 |
Telephone |
|
1000 |
Stationery |
|
1500 |
Computer |
|
200 |
Insurance - healers |
|
150 |
Insurance - buildings |
|
2000 |
Cleaning |
|
22000 |
Misc |
|
1000 |
Handiman |
|
1000 |
Marketing |
|
10000 |
Total Expenditure |
|
102250 |
Cost of Sales |
|
36502 |
Expenditure + Cost of Sales |
|
138752 |
|
|
|
Profit/Loss |
|
|
Total Revenue less Expenditure |
Profit = 42948 |
|
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